IIMs' Marketing Concepts

1. You see a gorgeous girl at a party. You go up to her and say: "I am very 
rich. "Marry me!" - That's Direct Marketing


2. You're at a party with a bunch of friends and see a gorgeous girl. One of 
your friends goes up to her and pointing at you says: "He's very rich. 
"Marry him." -That's Advertising


3. You see a gorgeous girl at a party. You go up to her and get her 
telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry 
me - That's Telemarketing


4. You're at a party and see gorgeous girl. You get up and straighten your 
tie, you walk up to her and pour her a drink, you open the door (of the car) 
for her, pick up her bag after she drops it, offer her ride and then say: 
"By the way, I'm rich. Will you "Marry Me?" - That's Public Relations 


5. You're at a party and see gorgeous girl. She walks up to you and 
says:"You are very rich! "Can you marry ! me?" - That's Brand Recognition 


6. You see a gorgeous girl at a party. You go up to her and say: "I am very 
rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback 


7. You see a gorgeous girl at a party. You go up to her and say: "I am very 
rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap


8. You see a gorgeous girl at a party. You go up to her and before you say 
anything, another person come and tell her: "I'm rich. Will you marry me?" 
and she goes with him - That's Competition Eating into your Market Share


9. You see a gorgeous girl at a party. You go up to her and before you say: 
"I'm rich, Marry me!" your wife arrives. - That's Restriction for Entering New Markets

 

  

:\: RAAR